It was a whirlwind trip, out to New York and back again within the span of three days. The little sleep I got made the trip seem much longer than it actually was, but New York never sleeps right? I had very little downtime while there, maybe an hour or two. I managed to get a quick drawing in the sketchbook when I first arrived, laying down my initial impressions of the city. I’ll be back soon, to really absorb the spirit of the Big Apple, but this quick jaunt was a great first encounter.
The reason for the trip was a project that I’ve been working on at TAOW since mid-December. We produced an event to launch the adidas X Star Wars collection of sneakers in New York. I was involved in multiple aspects of the projects, the main part being the design & production of the collateral. The video below, from Hypebeast TV, captures the essence of the event. Snoop Dogg was on hand to unveil the Limited Edition Luke Skywalker shoe at the adidas Originals Store in Soho. I created a graphic to make the front of the store look like a bunker straight out of Star Wars, with an adidas logo blasted into the front. It was a great chance to flex my Photoshop muscle and see my work up on a large scale in New York. I’ll post a “making of” the large format graphic later this week, so make sure to check back.
Check out the video on Hypebeast TV below. I even make a cameo at 1:59, snapping a photo of the Doggfather with my iPhone.
Star Wars x adidas Originals New York March on Hypebeast TV
adidas Originals Soho store wrap.
adidas x Star Wars wild posting campaign
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