Posted in Inspiration
Tagged architecture, Breuckelen Distilling, Draught Dry Goods, Fuck Haters, Gin, graphic design, Hobo accessories, Iain MacArthur, infinity tentacle, inspiration, Jake Hollomon, Kith Cafe, Leather Belt, McQueen, menswear, Micron Hero, Mike Giant, mood board, mountain hut, Need Supply Co, OMFG Co., Persol Sunglasses, portland, Skull drawing, The Sartorialist, Uniform Wares Watch, Visvim
About a month ago, I was approached to develop a brand for the creative collection know as NMDZ (nomads). Their stated mission of boosting creative morale clicked really well with my own ethos. Off the bat, I saw the potential in aligning with this crew of like-minded, creative individuals.
The stylistic vision for the brand centers around nomadic cultures throughout history. Seeing the vast creative potential here, I dove headfirst into the research and inspiration gathering process. I looked at Mongolian falconers, Native Americans, Hindu shamans, Arabian princes, Afghan tribesmen, Saharan Touaregs, Masai hunters and even the American homeless. My greatest find in this research phase is that the visual culture of nomadic peoples is very strong, but it shows up in unique ways. Where more settled cultures erect monuments and build palaces, the nomads express their cultures through more portable adornments. Tapestries, headdresses, embroidered patterns, jewelry and tattoos play a huge role in cultural identity. A certain parallel can be drawn to the youth of today, who are much less likely to be settled down at a young age than previous generations.
Here I go again waxing intellectual when I should just be showing pictures. I love to fully immerse myself in the branding process, if you haven’t figured it out already. Here are my mood boards for the development of the NMDZ brand. Stay tuned tomorrow for the sketch phase of the process.
Like I said last week, I’m starting to use the mood-board format more and more to collect inspirational imagery. This week’s theme is somewhere along the lines of “contemporary gothic man-cave.” I am inspired by memories of my late grandfather’s den, which was filled with guns, marksmanship medals and taxidermy. With the collection below, I’m working to convey a contemporary take on the mid-century palace of masculine relaxation. Since I fully believe in giving credit where credit is due, I’ve provided the image sources when possible at the bottom of the post.
Sperry ‘Cloud’ Collection
BiJulesNYC Identity by Dust La Rock
Non Native ‘The Bluffer’s Code’ Collection
Tricker’s Brogue Boots
Rings available at OakNYC
Stamps from my great grandfather’s collection
The Glenlivet Scotch – available at your corner liquor store
Vans x A.P.C. Capsule Collection
Modern interiors via Plastolux.com
Old workwear buttons via Mister Mort
Illustrations by Matt Taylor
Typograpy by Herbert Lubalin
Tiffany & Co. Identity by Louise Fili Ltd.
Sculptures by Hiroyuki Hamada
Vintage man caves on The Selvedge Yard
Posted in Inspiration
Tagged a.p.c., Bluffer's Code, Dust La Rock, Herbert Lubalin, Hiroyuki Hamada, inspiration, Jake Hollomon, man cave, Matt Taylor, Micron Hero, Mister Mort, mood board, Non Native, Oak NYC, Plastolux, Scotch, sculpture, sperry cloud brogues, Surface to Air, The Glenlivet, The Selvedge Yard, tricker's boots, typography, vans
I’ve recently noticed an uptick in the popularity of online mood board creation apps. Sites like Olioboard and Polyvore allow users to create boards within the realm of interior design and fashion respectively. I thought it would be a good time to write about how mood boards can serve the graphic designer, and how I use them in my process.
The first step in any project is usually the research and asset gathering phase. Very seldom does a design just fall out of thin air. We’re constantly exposed to a stream of images both online and in the “real world” and what we see factors greatly to what we produce. Mood boards are a way to establish a look & feel for the project. They can communicate to the client and design team a stylistic direction, before any actual creative legwork has begun. The designer can play around with type, texture, color, photography and built spaces. Elements can be juxtaposed and experimented with in order to achieve a desired effect. The challenge though, is to create something original, greater than the sum of the parts presented in the mood board.
All of the mood boards displayed here are ones I’ve developed in order to communicate a specific theme and look. I don’t use any special software or online app. I simply use Photoshop to collage elements; culled from various sources including books, my own photo library, previous designs and of course the web. Give it a shot if you haven’t yet, mood boards are an invaluable resource in the creative process. I may just factor them into this very blog a bit more in the future.